Four Hands

Since 1996, Four Hands has been a designer and importer of home furnishings. They sell to over 12,000 b2b customers, including West Elm, Crate & Barrel, Pottery Barn, Neiman Marcus and Restoration Hardware. After a management team buyout in 2013, they approached DeRouen & Co. for a brand refresh. From 2014 to 2017, my team and I built a system including three company logos, hangtags, signage, fleet graphics and web, culminating with new brand guidelines. D&Co. also reimagined and produced the company’s yearly lookbook.