“What’s Happening” Campaign

The first OOH campaign for Twitter set an incredibly high bar for the marketing department. Just to work on the concept development with an incredible team that included Jayanta Jenkins, Jim Riswold and Jon Lancaric would have been enough for my bucket list. Fortunately, I was able to stay on while we poured our souls and sweat into creating the most iconic OOH campaign of 2016/17.