#HereWeAre
2018’s CES tech conference saw an uprising among marketing leaders in response to a lack of female keynote speakers. Twitter CMO Leslie Berland used the company’s women-in-tech event to introduce #HereWeAre as a reminder that many powerful women attend and deserve to share the stage. To continue the thread, a video showcasing Denise Frohman’s #SheInspiresMe poem aired during the Oscars and the following Monday Derrit’s ad ran in the New York Times.