Twitter Rebrand
As Creative Director of Global Brand, alongside ECD Donna Lamar and incredible marketing partners Nick Watanabe and Meg Dudley, I led the company through a design rebrand exercise with our creative partner Irradié. The goal: give Twitter a voice to truly convey who they are as a company.
Twitter is a place where culture is evolving in real time. By simply highlighting the real, raw, and unfiltered ways people show up the rebrand inspires others to join in and engage. Reaching out to someone who isn’t on Twitter creates the perfect opportunity for Twitter to share all of the many incredible people, communities, topics, and conversations that exist on the platform. We wanted to give people a sense of what it’s like to be ringside as culture happens and encourage them to join in. For current users, who already understand this energy, we wanted to shake them out of the safety of their timelines and excite them about a topic they hadn’t engaged in before. In this way, the rebrand enriches the discourse, broadens points of view, and encourages the people who already know us to love us loud. Twitter now has a robust system that allows the flexibility to speak in the appropriate tone to all of the communities that Twitter celebrates and amplifies.
