Disney Co-Partnerships
Some of the best projects at Twitter have come through the co-partnerships team. Two of the especially rewarding projects were with Disney: Star Wars and Black Panther. For The Last Jedi, OOH and VIT engagement made it the most talked about opening in movie history. Through OOH, VIT (Very Important Tweep) engagement and a live-streamed Cast Q&A for Black Panther, Twitter contributed not only to the film’s success, but also helped drive the conversation about its importance for the black community and the impact it had on breaking barriers within today’s culture.
